Alicia keys & amazon alexa talk keys soulcare in first-of-its-kind beauty industry collab

New york--(business wire)--keys soulcare, the holistic beauty and skincare brand founded by alicia keys and e.l.f. beauty, is teaming up with amazon alexa in a beauty industry first. the custom keys soulcare alexa theme will exclusively offer echo customers a fresh and soulful spin on their daily alexa interactions. this is an opportunity for the community to build a stronger connection with keys soulcare's philosophy of caring for the whole self — inside and out, skin and soul — narrated by al.
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