Luminescence sun chemical security dss partnership provides augmented reality brand authentication for wyeth nutrition (a division of nestle) consumers

Luminescence sun chemical security and dss announced that they have successfully launched their new augmented reality brand authentication solution in the greater china market on the behalf of wyeth nutrition’s infant formula brand, illuma. this engagement with an established leader in the infant formula category marks an important milestone for the collaboration between luminescence sun chemical security and dss, whose products and solutions are used by governments, corporations and financial institutions around the world to defeat fraud, to help ensure authenticity and engage the consumer. dss’s proprietary authentiguard authentication system with augmented reality technologies is embedded within the printed elements of the package (tin and box) with multiple points of authentication. this brand protection model prevents counterfeiting and tampering as it enters the asian market, as well as providing exact detail about the product itself and how to use it from the consumer side, all using a smartphone app. luminescence sun chemical security provides the security ink with a bespoke taggant, which is incorporated into the printed design on the packaging. this ink can only be authenticated with proprietary readers, which strongly contributes to the authentication process and overall security.
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