Dariohealth® introduces "membership-in-a-box" to brick and mortar retailers

Dariohealth corp. announced that its online membership offering will now be available for purchase in physical retail stores. the "membership-in-a-box" (mib) package was designed to reach consumers with chronic conditions such as diabetes who shop at retail stores. this concept, started in partnership with best buy online in the u.s., is now planned to expand to other retail chains. prior to this expansion, retail stores only sold the dario blood glucose meters, strips and other supplies. this is another move by dario with the goal and potential to generate recurring revenues consistent with its high-margin, software as a service (saas) based model. dario's innovative mib marketing initiative has created a potentially mutually attractive revenue opportunity for dario and retail chains. for a fixed price, the buyer leaves the store with all they need to get started on their dario journey for better health: a dario blood glucose meter, test strips and lancets. once the user connects their meter to their smart device and activates the membership, they gain access to the entire gamut of services offered through the membership just purchased. the member is immediately greeted with the comprehensive dario onboarding process. after starting, this consumer will receive unlimited test strips and supplies based on their personal consumption recorded via their meter. they will also have access to a personal coach for education, support, motivation which have been clinically proven to produce better outcomes for healthier living. mib plans are currently available for three-month periods through best buy online. once the initial period finishes, members have the option to renew the service through dario. currently, 75% of dario memberships sold via its application, are renewed, a rate significantly higher than similar offerings from other membership programs in the digital therapeutics market. the existing dario membership offering will continue to be available.
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