81% of gen zers say multicultural/diverse communities greatly shape brand preferences, according to direct digital holdings' research

Report also reveals mainstream tipping point, as multicultural/diverse consumers drive brand choices for 57% of the general population houston , april 2, 2024 /prnewswire/ -- direct digital holdings, inc. (nasdaq: drct) ("direct digital holdings" or the "company"), a leading advertising and marketing technology platform operating through its companies colossus media, llc ("colossus ssp"), huddled masses llc ("huddled masses") and orange 142 ("orange 142"), today released a new whitepaper, cracking the code: how multicultural & gen z reshape mainstream marketing. the paper features exclusive research along with insights from industry leaders and academics.
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