Direct digital holdings partners with freewheel

Integration between holding group's colossus ssp and freewheel to provide enhanced connections to demand to increase ability for advertisers to reach audiences at scale on ctv houston and new york , feb. 28, 2024 /prnewswire/ -- direct digital holdings, inc. (nasdaq: drct) ("direct digital holdings" or the "company"), a leading advertising and marketing technology platform operating through its companies colossus media, llc ("colossus ssp"), huddled masses llc ("huddled masses") and orange 142, llc ("orange 142"), announced a new partnership with freewheel, a global technology platform for the television advertising industry. the agreement builds on direct digital holdings' buy- and sell-side relationship with beeswax, freewheel's programmatic buying platform.
DRCT Ratings Summary
DRCT Quant Ranking