She media launches strategic partnership with direct digital holdings' colossus ssp to increase advertiser access to a powerful female audience

Colossus ssp's inclusive marketplace approach to further advance she media's work in fueling growth of women-owned & diverse-owned properties houston and new york , feb. 15, 2024 /prnewswire/ -- direct digital holdings, inc. (nasdaq: drct) ("direct digital holdings" or the "company"), a leading advertising and marketing technology platform operating through its companies colossus media, llc ("colossus ssp"), huddled masses, llc ("huddled masses") and orange142, llc ("orange142"), announced today that she media, the top 10 lifestyle media group that includes sheknows, flow space, stylecaster, soaps and blogher, has selected colossus ssp as a new supply-side platform partner. colossus ssp has a strong track-record in connecting advertisers with a truly inclusive audience, at scale, tapping into a range of multicultural / diverse publishers, as well as top-tier general market media.
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