Direct digital holdings partners with basis technologies on buy- and sell-side

Holding group's colossus ssp integrates with basis to increase advertisers' programmatic reach of multicultural / diverse media inventory buy-side company huddled masses collaborates with basis to serve smb & middle-market advertisers houston and chicago , oct. 26, 2023 /prnewswire/ -- direct digital holdings, inc. (nasdaq: drct) ("direct digital holdings" or the "company"), a leading advertising and marketing technology platform operating through its companies colossus media, llc ("colossus ssp"), huddled masses llc ("huddled masses") and orange142, llc ("orange142"), today announced a new partnership with basis technologies ("basis"), a global provider of programmatic advertising and media automation solutions. as part of the agreement, colossus ssp has directly integrated with the basis media automation platform to enable more agencies and brands to increase diversity, equity and inclusion efforts by scaling spend on multicultural / diverse audiences and media, and minority-owned properties such as blavity, ebony and univision.
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