Direct digital holdings announces commencement of an offer to purchase and consent solicitation relating to its warrants

Houston , aug. 29, 2023 /prnewswire/ -- direct digital holdings, inc. (nasdaq: drct) ("direct digital holdings" or the "company"), a leading advertising and marketing technology platform operating through its companies colossus media, llc ("colossus ssp"), huddled masses llc ("huddled masses") and orange142, llc ("orange142"), today announced that the company has commenced an offer to purchase (the "offer") all of its outstanding publicly traded warrants (the "warrants") to purchase shares of its class a common stock, par value $0.001 per share, at a purchase price of $1.20 in cash, without interest. the purpose of the offer is to reduce the number of shares of class a common stock that would become outstanding upon the exercise of warrants, thus simplifying, and providing investors and potential investors with greater certainty as to, direct digital holdings' capital structure.
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