Direct digital holdings partners with freewheel's beeswax to simplify and expand access to multicultural and general market ctv ad inventory

New york , aug. 16, 2023 /prnewswire/ -- today, direct digital holdings, inc. (nasdaq: drct) ("direct digital holdings" or the "company"), a leading advertising and marketing technology platform operating through its companies colossus media, llc ("colossus ssp"), huddled masses llc ("huddled masses") and orange142, llc ("orange142"), announced that it has partnered with beeswax, a freewheel-owned programmatic buying platform. the ad tech group, which is the ninth black-owned company on the nasdaq u.s. stock exchange, will collaborate with beeswax to expand access to, as well as simplify the path for, buying multicultural – alongside general market – connected tv ad inventory.
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