Brands are missing out on revenue and market share growth by not engaging effectively with diverse communities & media properties, according to research from direct digital holdings

Nearly 90% of diverse / multicultural consumers report taking positive action as a result of a marketer purposefully investing in their communities, including switching brands majority cite more favorable feelings about brands that advertise in diverse / multicultural media; 4 in 10 more likely to notice ads on those properties compared with mainstream media houston , feb. 14, 2023 /prnewswire/ -- direct digital holdings, inc. (nasdaq: drct) ("direct digital holdings" or the "company"), a leading advertising and marketing technology platform operating through its companies colossus media, llc ("colossus ssp"), huddled masses llc ("huddled masses") and orange142, llc ("orange142"), today released a new whitepaper, dollars & dei: multicultural consumers' insights on brands' media buying and marketing practices. the findings reveal that brands, at a time of economic uncertainty, are currently missing out on significant revenue and market share growth opportunities – and jeopardizing future growth – due to a lack of appropriate and purposeful focus on the black, hispanic / latin, aapi and lgbtqia+ communities.
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