Growth of direct digital holdings' colossus ssp reflects strong results generated for multicultural & general market publishers and leading brands

Ssp kicked off 2022 with significant revenue growth – q1 2021 vs q1 2022 marks 540% upswing – driven by diverse marketplace approach & opportunity for marketers to invest in under-represented communities houston , july 20, 2022 /prnewswire/ -- direct digital holdings (nasdaq: drct) announced today that its supply-side advertising platform, colossus ssp, had a strong first quarter, with comparisons between q1 2021 to q1 2022 showing a 540 percent surge in revenue. this uptick comes on the heels of year-over-year revenue growing by 330 percent between 2020 and 2021, as well as a triple digit increase the previous year, with the platform's revenue rising by 235 percent between 2019 and 2020.
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