Direct digital holdings raises $25 million in series a preferred equity

Houston , aug. 11, 2025 /prnewswire/ -- direct digital holdings, inc. (nasdaq: drct) ("direct digital holdings" or the "company"), a leading advertising and marketing technology platform operating through its companies colossus media, llc ("colossus ssp") and orange 142, llc ("orange 142"), today announced the issuance of $25 million of a new series of series a convertible preferred stock, at a premium conversion price of $2.50 per share of class a common stock.  the investment was made through the conversion of a portion of existing debt into the new class of perpetual convertible preferred stock.
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