Orange 142 releases micro-influencer marketing best practices as brands seek deeper engagement

New guide offers strategies for leveraging nano- and micro-influencers to drive roi and brand trust in an increasingly crowded digital space austin, texas , may 29, 2025 /prnewswire/ -- orange 142, a division of direct digital holdings (nasdaq: drct) and a leader in digital marketing for mid-market brands, today released a new best practices guide focused on nano- and micro-influencer marketing, a high-roi channel that helps brands build trust, engage niche audiences, and drive measurable results. as digital ad saturation continues to rise, marketers turn to micro-influencers, creators with smaller but highly engaged followings, to help build trust, expand reach, and increase conversions.
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