Orange 142 releases best practices for foot traffic attribution as real-world visits rebound

New guide reveals how today's smartest marketers are turning digital ads into real-world results with next-gen attribution strategies austin, texas , may 15, 2025 /prnewswire/ --  orange 142 , a division of direct digital holdings (nasdaq: drct) and a leader in digital marketing for mid-market brands, today released a guide demystifying foot traffic attribution, a fast-evolving capability that helps marketers connect digital ad exposure to real-world store visits. with foot traffic rebounding across categories like grocery and retail, understanding how marketing drives in-store behavior has become more critical than ever.
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