Direct digital holdings ai council unveils new guide to help higher ed marketers harness generative ai

New resource provides practical ai strategies to boost student enrollment and engagement houston , march 31, 2025 /prnewswire/ -- direct digital holdings (nasdaq: drct) and its ai council have released a new guide, "practical generative ai: use cases & tools for higher education enrollment," designed to help higher education marketers leverage ai-powered tools to improve efficiency, personalization, and campaign performance. as colleges and universities face mounting enrollment challenges—including declining first-year student numbers and increased competition—generative ai presents an opportunity to enhance marketing efforts.
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