Colossus ssp launches colossus connections to enhance supply path efficiency for advertisers

New colossus connections initiative delivers on supply path optimization, while maximizing media budgets for advertisers houston , nov. 12, 2024 /prnewswire/ --  colossus media llc ("colossus ssp"), a subsidiary of the only black-owned publicly traded advertising technology company, direct digital holdings, inc. (nasdaq: drct), today announced the launch of colossus connections. this new initiative brings advanced direct integration capabilities to the company's supply-side platform (ssp).
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