Colossus ssp and confiant drive unprecedented safety and ad quality with industry-leading partnership

Partnership reduces malicious ads and enhances security, improving ad quality for publishers and advertisers across the digital ecosystem houston , oct. 8, 2024 /prnewswire/ -- colossus media llc ("colossus ssp"), a subsidiary of the only black-owned publicly traded advertising technology company, direct digital holdings (ddh) , announced today it has partnered with confiant , a leader in cybersecurity for digital advertising, to combat criminal activity online and malicious advertising. this collaboration aims to safeguard publishers, advertisers and consumers by integrating confiant's advanced cybersecurity technology with the colossus ssp platform.
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