Colossus ssp joins industry initiative to bring transparency to digital ad auctions

The participation aims to enhance industry standards while creating new opportunities for diverse digital publishers. houston , oct. 9, 2024 /prnewswire/ -- colossus media llc ("colossus ssp"), the inclusive supply-side advertising platform, today announced its participation in the media rating council's (mrc) newly formed digital ad auction standards working group.
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