Holzer & holzer, llc reminds shareholders of july 22, 2024 lead plaintiff deadline in direct digital holdings, inc. (drct) class action – investors with significant losses encouraged to contact the firm

Atlanta, july 10, 2024 (globe newswire) -- a shareholder class action lawsuit has been filed against direct digital holdings, inc. (“direct digital” or the “company”) (nasdaq: drct). the lawsuit alleges that defendants made materially false and misleading statements and/or failed to disclose material adverse information regarding the company, including allegations that: (1) direct digital's transition toward a “cookie-less” advertising environment was accelerated and would impact revenue in 2024; (2) direct digital's alternatives to third-party cookies, including planned investments in ai and machine learning to build on first-party data sources, would not be viable alternatives to third-party cookies and similar tracking technologies; (3) direct digital did not have adequate solutions to address the impending phase out of third-party cookies by google; and (4) based on the foregoing, defendants lacked a reasonable basis for their positive statements about the effectiveness of direct digital's platform and related financial results, growth, and prospects.
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