Colossus ssp files lawsuit against adalytics for defamation, injurious falsehood and false advertising

Legal action cites financial and reputational damage created by adalytics' inaccurate paper targeting black-owned direct digital holdings' inclusive marketplace houston , may 14, 2024 /prnewswire/ -- colossus media llc ("colossus ssp" or the "company"), the inclusive supply-side advertising platform, today filed a civil lawsuit against adalytics research llc of new york city for defamation, injurious falsehood and false advertising. the suit alleges that adalytics caused colossus ssp – part of direct digital holdings, inc.
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