Douglas elliman launches custom digital and social advertising solution adpro

Powered by purlin, a new valley ventures proptech investment, adpro enhances agents' ability to promote listings, target buyers, grow reach and boost lead gen new york , june 1, 2022 /prnewswire/ -- douglas elliman realty, one of the largest independent residential real estate brokerages in the united states, announced today the launch of adpro, a new custom-built digital ad publishing solution that uses artificial intelligence (ai) to help agents more effectively promote properties, target potential buyers, expand their reach and generate more leads. adpro is powered by purlin, one of the first companies to receive funding from new valley ventures, the proptech investment arm of douglas elliman inc. "as a business built on empowering agents to grow their businesses, we are continuously looking for new tools and technologies to give them an edge," said scott durkin, chief executive officer, douglas elliman realty.
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