Douglas elliman partners with watson to embolden iconic luxury real estate brand

Premier real estate brokerage engages leading creative agency for comprehensive brand evolution new york , oct. 27, 2025 /prnewswire/ -- douglas elliman, the nation's premier luxury real estate firm with the highest national average sales price amongst the top-ranked brokerages in the nation, today announced a strategic partnership with watson, the award-winning new york-based creative agency, to undertake a comprehensive rebranding initiative that will reimagine the firm's identity for the modern luxury market. the collaboration marks a pivotal moment for douglas elliman, which has been synonymous with luxury real estate for over a century.
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