Chipotle unveils first-ever college rewards program and exclusive dorm collection with urban outfitters

The brand's new chipotle u rewards program is exclusively designed to reward every part of the college experience and bring more value to gen z than ever before  the brand teamed up with urban outfitters to create the urban outfitters x chipotle 'a little extra' dorm collection, a line of dorm room decor inspired by both brands' college superfans newport beach, calif. , aug. 19, 2025 /prnewswire/ -- chipotle mexican grill (nyse: cmg) today announced it is bringing more value to college students than ever before with a new chipotle u rewards program created to recognize and celebrate students at various milestones of their higher education journey.
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