Dole europe extends dole earth to pineapples

Hamburg, germany--(business wire)--further to the launch of its dole earth online platform on bananas a year ago, dole europe announces the extension of the website to pineapples. all dole pineapples to europe will carry on a newly designed hang tag the 5 digit farm code which will allow consumers to trace their fruit back to the farm where it was produced. the visitors will then be offered to embark on a journey to a pineapple plantation through an interactive film and discover all aspects of pineapple cultivation and the people behind the fruit. for the occasion the award-winning website has also been redesigned to include the choice of a second fruit and optimized for enhanced navigation. the launch will be supported by an online banner campaign. "consumers have been enthusiastic about the dole earth experience. transparency in the supply chain has been very well received," says xavier roussel, communication and marketing director at dole europe. "dole earth is an engaging and emotional brand experience. it tells the story of our products and in particular what dole does to improve sustainability in production. extending dole earth to pineapples is particularly important further to the suspicions surrounding the pineapple production which have received some media coverage lately. it is an opportunity to change perceptions about those issues." dole earth pineapple will start in week 20 with its latin america sources and will roll out to its costa rican organic farms as well as its suppliers from africa thereafter. the website is available in english, german, dutch and italian. greek and spanish translations will follow shortly. about dole europe: dole europe is part of dole foods, one of the world’s largest suppliers of fresh fruit and vegetables. dole europe imports a wide range of fresh fruit and vegetables from both dole food company’s own farms and independent growers from all over the world. dole europe also provides retailers innovative solutions for services and products. the company focuses on four core values: competence, responsibility and integrity. more information at www.dole.eu
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