Digital media solutions, inc. announces record-breaking quarter for q2 2021 revenue, gross profit margin and adjusted ebitda
Clearwater, fla.--(business wire)--digital media solutions, inc. (nyse: dms), a leading provider of technology-enabled digital performance advertising solutions connecting consumers and advertisers, today announced strong quarterly results inclusive of expanded margins; substantial growth within insurance, its largest vertical; and strategic investments that boosted both revenue and efficiency in q2 with continued and long-term benefits expected. “our strong second-quarter performance is thanks to a confluence of circumstances that we strategically and deliberately constructed for ourselves,” noted joe marinucci, chief executive officer at dms. “we continue to see a competitive advantage as a result of leveraging our first-party data asset, proprietary technology and expansive media reach, which, even in an environment of rising cost per impression, allows us to operate with greater efficiency, thus resulting in higher-quality targeted engagements, benefiting consumers and advertisers alike. additionally, we played from strength to strength, leveraging the growing consumer and advertiser demand for auto insurance, to more than double quote request volume. and, we made strategic investments, in terms of acquisitions, technology enhancements and new hires, that boosted every part of our business. lastly, the advancements we made during the second quarter should serve us well during the upcoming open enrollment period (“oep”) and holiday shopping seasons.” second quarter revenues and expenses: revenue by segment: gross profit/margin and variable marketing margin: operating expenses: second quarter 2021 profitability, balance sheet and liquidity: profitability: balance sheet and liquidity: m&a update: third quarter and full-year 2021 guidance: dms currently anticipates revenue, adjusted revenue, gross margin, variable marketing margin and adjusted ebitda ranges as follows: third quarter 2021: full year 2021: management continues to expect business to be solid for the rest of 2021. growth for our health insurance business is expected to be driven, in part, by a strong medicare annual enrollment period (aep) and a robust medicare open enrollment period (oep), given the number of consumers aging into medicare. for our auto insurance business, the growth of our agent network is expected to boost demand and drive revenue per quote request. our diversified and scaling supply set (publisher partners) and demand from consumers and advertiser clients will allow us to continue pursuing opportunities in multiple verticals and capitalize on changing and seasonal opportunities. adjusted revenue, adjusted ebitda and variable marketing margin are non-gaap financial measures. management believes that adjusted revenue, adjusted ebitda and variable marketing margin provide useful information to investors and help explain and isolate the core operating performance of the business — refer to the “non-gaap financial measures” section below. for guidance purposes, the company is not providing a quantitative reconciliation of adjusted ebitda in reliance on the “unreasonable efforts” exception for forward-looking non-gaap measures set forth in sec rules because certain financial information, the probable significance of which cannot be determined, is not available and cannot be reasonably estimated without unreasonable effort and expense. conference call and webcast information: the u.s. toll free dial-in for the conference call is 1-833-772-0374, and the international dial-in number is 1-236-738-2220. the conference id is 1593396. a live webcast of the conference call will be available on the investor relations page of the company's website at https://investors.digitalmediasolutions.com. a replay will be available after the conclusion of the call on august 9, 2021 through august 16, 2021. the u.s. toll-free replay dial-in number is 1-800-585-8367, and the international replay dial-in number is 1-416-621-4642. the replay passcode is 1593396. about digital media solutions, inc. digital media solutions, inc. (nyse: dms) is an innovative global solutions provider of digital performance advertising and a connection point between digital advertising clients and their prospective customers. the dms first-party data asset, proprietary advertising technology, significant proprietary media distribution and data-driven processes help digital advertising clients de-risk their advertising spend while scaling their customer bases. learn more at https://digitalmediasolutions.com. safe harbor statement this press release includes “forward-looking statements'' within the meaning of the “safe harbor” provisions of the private securities litigation reform act of 1995. dms’s actual results may differ from its expectations, estimates and projections and consequently, you should not rely on these forward-looking statements as predictions of future events. these forward-looking statements are often identified by words such as “expect,” “estimate,” “project,” “budget,” “forecast,” “anticipate,” “intend,” “plan,” “may,” “will,” “could,” “should,” “believes,” “predicts,” “potential,” “continue,” and similar expressions. these forward-looking statements include, without limitation, dms’s expectations with respect to its future performance and its ability to implement its strategy, and are based on the beliefs and expectations of our management team from the information available at the time such statements are made. these forward-looking statements involve significant risks and uncertainties that could cause the actual results to differ materially from the expected results. most of these factors are outside dms’s control and are difficult to predict. factors that may cause such differences include, but are not limited to: (1) the covid-19 pandemic or other public health crises; (2) changes in client demand for our services and our ability to adapt to such changes; (3) the entry of new competitors in the market; (4) the ability to maintain and attract consumers and advertisers in the face of changing economic or competitive conditions; (5) the ability to maintain, grow and protect the data dms obtains from consumers and advertisers; (6) the performance of dms’s technology infrastructure; (7) the ability to protect dms’s intellectual property rights; (8) the ability to successfully source and complete acquisitions and to integrate the operations of companies dms acquires, including the crisp results assets and aimtell; (9) the ability to improve and maintain adequate internal controls over financial and management systems, and remediate the identified material weakness; (10) changes in applicable laws or regulations and the ability to maintain compliance; (11) our substantial levels of indebtedness; (12) volatility in the trading price on nyse of our common stock and warrants; (13) fluctuations in value of our private placement warrants; and (14) other risks and uncertainties indicated from time to time in dms’s filings with the sec, including those under “risk factors'' in dms’s annual report on form 10-k/a and its subsequent filings with the sec. there may be additional risks that we consider immaterial or which are unknown, and it is not possible to predict or identify all such risks. dms cautions that the foregoing list of factors is not exclusive. dms cautions readers not to place undue reliance upon any forward-looking statements, which speak only as of the date made. dms does not undertake or accept any obligation or undertaking to release publicly any updates or revisions to any forward-looking statements to reflect any change in its expectations or any change in events, conditions or circumstances on which any such statement is based. 3 adjusted ebitda margin is defined as adjusted ebitda divided by net revenue. digital media solutions, inc. condensed consolidated balance sheets (unaudited) (u.s. dollars, in thousands, except per share data) june 30, 2021 december 31, 2020 as restated assets current assets: cash and cash equivalents $ 18,829 $ 31,397 accounts receivable, net of allowances of $3,985 and $3,121, respectively 51,868 42,085 prepaid and other current assets 3,171 2,943 income tax receivable 2,141 474 total current assets 76,009 76,899 property and equipment, net 18,484 15,016 goodwill 67,127 44,904 intangible assets, net 86,434 46,447 deferred tax assets 19,687 18,948 other assets 797 206 total assets $ 268,538 $ 202,420 liabilities and deficit current liabilities: accounts payable $ 39,741 $ 37,191 accrued expenses and other current liabilities 7,569 9,886 current portion of long-term debt 2,250 7,967 income tax payable 26 1,413 short-term tax receivable agreement liability 1,180 510 contingent consideration payable - current 6,213 — total current liabilities 56,979 56,967 long-term debt 215,995 193,591 long-term tax receivable agreement liability 16,179 15,760 deferred tax liability 6,455 7,024 private placement warrant liabilities 14,640 22,080 contingent consideration payable - noncurrent 4,035 — deferred acquisition consideration payable 4,642 — other non-current liabilities 2,520 2,683 total liabilities 321,445 298,105 stockholders' deficit: preferred stock, $0.0001 par value, 100,000 shares authorized; none issued and outstanding at june 30, 2021 — — class a common stock, $0.0001 par value, 500,000 shares authorized; 35,818 issued and outstanding at june 30, 2021 3 3 class b common stock, $0.0001 par value, 60,000 shares authorized; 25,999 issued and 25,699 outstanding at june 30, 2021 3 3 class c common stock, $0.0001 par value, 40,000 authorized; none issued and outstanding at june 30, 2021 — — additional paid-in capital $ (27,642 ) $ (48,027 ) retained earnings (737 ) (3,146 ) total stockholders' deficit (28,373 ) (51,167 ) non-controlling interest $ (24,534 ) $ (44,518 ) total deficit (52,907 ) (95,685 ) total liabilities and deficit $ 268,538 $ 202,420 the accompanying notes are an integral part of the unaudited condensed consolidated financial statements. digital media solutions, inc. condensed consolidated statements of operations (unaudited) (u.s. dollars, in thousands, except per share data) three months ended june 30, six months ended june 30, 2021 2020 2021 2020 net revenue $ 105,079 $ 75,196 $ 201,882 $ 147,924 cost of revenue 71,359 52,402 140,541 102,561 salaries and related costs 11,708 7,901 21,977 16,231 general and administrative expenses 10,552 4,652 17,514 9,950 acquisition costs 466 47 1,960 74 depreciation and amortization 7,044 4,356 12,463 8,671 income from operations $ 3,950 $ 5,838 $ 7,427 $ 10,437 interest expense 3,622 3,491 6,879 7,281 change in fair value of warrant liabilities (7,750 ) — (7,435 ) — debt extinguishment 2,108 $ — 2,108 $ — net income before income taxes $ 5,970 $ 2,347 $ 5,875 $ 3,156 income tax expense 1,031 213 1,148 265 net income $ 4,939 $ 2,134 $ 4,727 $ 2,891 net income attributable to non-controlling interest 2,411 — 2,373 — net income attributable to digital media solutions, inc. $ 2,528 $ 2,134 $ 2,354 $ 2,891 weighted-average shares outstanding - basic 35,377 n/a1 34,315 n/a1 weighted-average shares outstanding - diluted 36,522 n/a1 34,325 n/a1 earnings per share attributable to digital media solutions, inc.: basic earnings per common shares $ 0.07 n/a1 $ 0.07 n/a1 diluted earnings per common shares $ 0.07 n/a1 $ (0.06 n/a1 the accompanying notes are an integral part of the unaudited condensed consolidated financial statements. 1prior to the business combination, the membership structure of digital media solutions holdings, llc included units which had profit interests. the company analyzed the calculation of earnings per unit for periods prior to the business combination and determined that it resulted in values that would not be meaningful to the users of these consolidated financial statements. therefore, earnings per share information has not been presented for periods prior to the business combination on july 15, 2020. digital media solutions, inc. consolidated statements of cash flows (unaudited) (u.s. dollars, in thousands) six months ended june 30, 2021 2020 cash flows from operating activities net income $ 4,727 $ 2,891 adjustments to reconcile net income to net cash provided by operating activities depreciation and amortization 12,463 8,671 lease restructuring charges 174 — loss on debt extinguishment 2,108 — provision for bad debt 909 — stock-based compensation, net of amounts capitalized 2,530 — payment of contingent consideration — (1,000 ) amortization of debt issuance costs 528 471 deferred income tax provision, net 364 (984 ) change in fair value of contingent consideration 560 — change in fair value of warrant liability (7,435 ) — change in income tax receivable and payable (2,328 ) — change in accounts receivable, net (4,330 ) (2,200 ) change in prepaid expenses and other current assets 222 (4,109 ) change in accounts payable and accrued expenses (6,768 ) (76 ) change in other liabilities (190 ) 29 net cash provided by operating activities $ 3,534 $ 3,693 cash flows from investing activities additions to property and equipment $ (4,212 ) $ (5,031 ) acquisition of businesses, net of cash acquired (24,830 ) — net cash used in investing activities $ (29,042 ) $ (5,031 ) cash flows from financing activities payments of long-term debt and notes payable $ (199,851 ) $ (2,386 ) proceeds from borrowings on revolving credit facilities 11,000 10,000 payments of borrowings on revolving credit facilities (15,000 ) (1,000 ) proceeds from issuance of long-term debt 220,840 — proceeds from warrants exercised 11 — payment of debt issuance costs (3,565 ) (163 ) payment of equity issuance costs (322 ) — payment of early termination (188 ) — other 15 (170 ) net cash provided by financing activities $ 12,940 $ 6,281 net change in cash $ (12,568 ) $ 4,943 cash, beginning of period 31,397 3,008 cash, end of period $ 18,829 $ 7,951 supplemental disclosure of cash flow information cash paid during the period for: interest $ 6,308 $ 6,904 income taxes, net $ 3,837 $ — non-cash investing and financing transactions: contingent and deferred acquisition consideration $ 14,890 $ — issuance of equity for aimtell/pushpros/aramis and crisp results $ 35,000 $ — capital expenditures included in accounts payable $ 1,144 $ 248 non-gaap financial measures in addition to providing financial measurements based on accounting principles generally accepted in the united states of america (“gaap”), this earnings press release includes additional financial measures that are not prepared in accordance with gaap (“non-gaap”), including adjusted revenue, variable marketing margin, adjusted ebitda, unlevered free cash flow, adjusted net income and adjusted eps. a reconciliation of non-gaap financial measures to the most directly comparable gaap financial measures can be found below. as explained further below, we use these financial measures internally to review the performance of our business units without regard to certain accounting treatments and non-recurring items. we believe that presentation of these non-gaap financial measures provides useful information to investors regarding our results of operations. because of these limitations, management relies primarily on its gaap results and uses non-gaap measures only as a supplement. adjusted revenue adjusted revenue is a non-gaap financial measure presented as an alternative method for assessing the company’s operating results in a manner that is focused on the performance of our underlying operations. management believes this measure provides useful information because, while the majority of our business consists of lead generation contracts which are accounted for on a gross basis, a portion of our agency managed services contracts are accounted for on a net basis. in light of these considerations, management believes that adjusted revenue provides useful information regarding operating performance across our business, without regard to the accounting treatment of individual contracts, and allows management to build forecasts on a consistent basis across the business. management further uses adjusted revenue to compare the performance of divisions within the company against each other and to isolate our core operating performance. moreover, management expects that over time we will transition all of our services to a principal relationship and as our contracts are either amended or new agreements are executed, this measure will help provide a basis for comparison of our business operations between different periods over time as we transition these services and related accounting for these contracts. adjusted revenue is defined as revenue as reported under gaap, without regard to netting of costs applicable to revenues earned under contracts that are deemed to be entered into on an agency basis. the following table provides a reconciliation of adjusted revenue to net revenue, the most directly comparable gaap measure (u.s. dollars, in thousands): three months ended june 30, 2021 six months ended june 30, 2021 reported (gaap) adjustments1 adjusted (non-gaap) reported (gaap) adjustments1 adjusted (non-gaap) net revenue $ 105,079 $ 4,176 $ 109,255 $ 201,882 $ 6,911 $ 208,793 cost of revenue 71,359 4,176 75,535 140,541 6,911 147,452 gross profit $ 33,720 $ — $ 33,720 $ 61,341 $ — $ 61,341 gross profit margin 32.1 % — % 30.9 % 30.4 % — % 29.4 % 1includes the gross up for certain managed services contracts that are presented net of costs under gaap for the three and six months ended june 30, 2021. variable marketing margin variable marketing margin is a measure of the efficiency of the company’s revenue generation efforts, measuring revenue after subtracting the variable marketing and direct media costs that are directly associated with revenue generation. variable marketing margin and variable marketing margin % of revenue are key reporting metrics by which the company measures the efficacy of its marketing and media acquisition efforts. variable marketing margin is defined as revenue less variable marketing expense. variable marketing expense is defined as the expense attributable to variable costs paid for direct marketing and media acquisition costs, and includes only the portion of cost of revenue attributable to costs paid for this direct marketing activity and advertising acquired for resale to the company’s customers, and excludes overhead, fixed costs and personnel-related expenses. the majority of these variable advertising costs are expressly intended to drive traffic to our websites and to our customers’ websites, and these variable advertising costs are included in cost of revenue on the company's condensed consolidated statements of operations. below is a reconciliation of net income (loss) from continuing operations to variable marketing margin and net income (loss) from continuing operation % of revenue to variable marketing margin % of revenue. three months ended june 30, 2021 march 31, 2021 june 30, 2020 (u.s. dollars, in thousands, except percentages) net income from continuing operations $ 4,939 $ (212 ) $ 2,134 net income (loss) from continuing operations % of revenue 5 % 3 % 3 % adjustments to reconcile to variable marketing margin: cost of revenue adjustment 1 6,392 3,312 2,874 salaries and related costs 11,708 10,269 7,901 general and administrative expense 10,374 6,962 4,652 acquisition costs 466 1,494 47 depreciation and amortization 7,044 5,419 4,356 change in fair value of contingent consideration 178 — — change in fair value of warrant liabilities (7,750 ) 315 — debt extinguishment 2,108 — — interest expense, net 3,622 3,257 3,491 income tax expense 1,031 117 213 variable marketing margin $ 40,112 $ 30,933 $ 25,668 variable marketing margin % of revenue 38.2 % 32.0 % 34.1 % 1represents amounts reported as cost of revenue that are not direct media costs associated with lead sales, which were added back for the purpose of the variable marketing margin (“vmm”). adjusted ebitda, unlevered free cash flow and unlevered free cash flow conversion we use the non-gaap measures of adjusted ebitda and unlevered free cash flow to assess operating performance. management believes that these measures provide useful information to investors regarding dms’s operating performance and its capacity to incur and service debt and fund capital expenditures. dms believes that these measures are used by many investors, analysts and rating agencies as a measure of performance. by reporting these measures, dms provides a basis for comparison of our business operations between current, past and future periods by excluding items that dms does not believe are indicative of our core operating performance. financial measures that are non-gaap should not be considered as alternatives to operating income, cash flows from operating activities or any other performance measures derived in accordance with gaap as measures of operating performance, or cash flows as measures of liquidity. these measures have limitations as analytical tools, and you should not consider them in isolation or as a substitute for analysis of our results as reported under gaap. because of these limitations, dms relies primarily on its gaap results and uses adjusted ebitda and unlevered free cash flow only as a supplement. adjusted ebitda is defined as net income (loss), excluding (1) interest expense, (2) income tax expense, (3) depreciation and amortization, (4) change in fair value of warrant liabilities, (5) debt extinguishment, (6) stock-based compensation, (7) restructuring, (8) acquisition costs, (9) other expenses, (10) cost savings expected as a result of a company reorganization, (11) cost synergies expected as a result of full integration of our acquisitions, and (12) pre-acquisition cost savings resulting from current years’ acquisition and comparable to same period last year. in addition, we adjust to take into account estimated cost synergies related to our acquisitions. these adjustments are estimated based on cost-savings that are expected to be realized within our acquisitions over time as these acquisitions are fully integrated into dms. these cost-savings result from the removal of cost and or service redundancies that already exist within dms, technology synergies as systems are consolidated and centralized, headcount reductions based on redundancies, right-sized cost structure of media and service costs utilizing the most beneficial contracts within dms and the acquired companies with external media and service providers. we believe that these non-synergized costs tend to overstate our expenses during the periods in which such synergies are still being realized. furthermore, in order to review the performance of the combined business over periods that extend prior to our ownership of the acquired businesses, we include the pre-acquisition performance of the businesses acquired. management believes that doing so helps to understand the combined operating performance and potential of the business as a whole and makes it easier to compare performance of the combined business over different periods. unlevered free cash flow is defined as adjusted ebitda, less capital expenditures, and unlevered free cash flow conversion is defined as unlevered free cash flow divided by adjusted ebitda. the following table provides a reconciliation of adjusted ebitda, combined adjusted ebitda and unlevered free cash flow from net income, the most directly comparable gaap measure (u.s. dollars, in thousands): three months ended june 30, six months ended june 30, 2021 2020 2021 2020 (u.s. dollars, in thousands) net income $ 4,939 $ 2,134 $ 4,727 $ 2,891 adjustments interest expense 3,622 3,491 6,879 7,281 income tax expense 1,031 213 1,148 265 depreciation and amortization 7,044 4,356 12,463 8,671 change in fair value of warrant liabilities (7,750 ) — (7,435 ) — debt extinguishment 2,108 — 2,108 — stock-based compensation 1,273 — 2,530 — restructuring 432 — 81 — acquisition costs1 466 47 1,960 74 other expenses2 1,828 603 3,410 1,083 subtotal before additional adjustments $ 14,993 $ 10,844 $ 27,871 $ 20,265 additional adjustments pro forma cost savings – reorganization3 $ — 295 $ 31 $ 970 pro forma cost savings – acquisitions4 1,030 1,770 1,800 3,922 acquisitions ebitda5 — 3,604 2,711 5,604 adjusted ebitda $ 16,023 $ 16,513 $ 32,413 $ 30,761 capex $ 1,821 2,055 $ 4,212 $ 5,031 unlevered cash flow $ 14,202 $ 14,458 $ 28,201 $ 25,730 unlevered cash flow conversion 89 % 88 % 87 % 84 % 1includes pre-acquisition transactions related to travel, professional and legal fees for recent acquisitions. 2other expenses include lease termination costs due to office closures, severance and commission payments due to company reorganization, legal settlements, investor management fees, director fees, professional services associated with the set-up of employee benefits structure for a publicly traded company, and costs related to philanthropic initiatives. 3this reflects remaining cost savings expected as a result of a company reorganization initiated in q2 2020. 4this reflects remaining cost synergies expected as a result of full integration of our acquisitions. 5this represents the pre-acquisition adjusted ebitda results for the smarterchaos, aimtell/aramis/pushpros, and crisp acquisitions during the three and six months ended june 30, 2021, and the comparable adjusted ebitda amounts for those same acquisitions during the same three- and six-month periods in 2020. a reconciliation of unlevered free cash flow to net cash provided by operating activities, the most directly comparable gaap measure, is presented below (u.s. dollars, in thousands): three months ended june 30, six months ended june 30, 2021 2020 2021 2020 unlevered free cash flow $ 14,202 $ 14,458 $ 28,201 $ 25,730 capital expenditures 1,821 2,055 4,212 5,031 adjusted ebitda $ 16,023 $ 16,513 $ 32,413 $ 30,761 acquisitions ebitda1 — 3,604 2,711 5,604 pro forma cost savings – acquisitions2 1,030 1,770 1,800 3,922 pro forma cost savings – reorganization3 — 295 31 970 subtotal before additional adjustments 14,993 $ 10,844 $ 27,871 $ 20,265 other expenses4 1,828 603 3,410 1,083 acquisition costs5 466 47 1,960 74 stock-based compensation 1,273 — 2,530 — restructuring 432 — 81 — change in fair value of warrant liabilities (7,750 ) — (7,435 ) — debt extinguishment 2,108 — 2,108 — subtotal before additional adjustments $ 16,636 $ 10,194 $ 25,217 $ 19,108 loss on debt extinguishment 2,108 — 2,108 — provision for bad debt 499 (143 ) 909 — lease restructuring charges 477 — 174 — stock-based compensation 1,273 — 2,530 — interest expense (3,622 ) (3,491 ) (6,879 ) (7,281 ) income tax expense (1,031 ) (213 ) (1,148 ) (265 ) payment of contingent consideration — — — (1,000 ) amortization of debt issuance costs 295 191 528 471 deferred income tax provision, net 1,380 (494 ) 364 (984 ) change in income tax receivable and payable (3,461 ) — (2,328 ) — change in fair value of contingent consideration 178 — 560 — change in fair value of warrant liability (7,750 ) — (7,435 ) — change in accounts receivable, net (3,261 ) 2,670 (4,330 ) (2,200 ) change in prepaid expenses and other current assets (145 ) (2,921 ) 222 (4,109 ) change in accounts payable and accrued expenses (1,065 ) (3,250 ) (6,768 ) (76 ) change in income tax receivable and payable — — — — change in other liabilities (166 ) 41 (190 ) 29 net cash provided by (used in) operating activities $ 2,345 $ 2,584 $ 3,534 $ 3,693 1this represents the pre-acquisition adjusted ebitda results for the smarterchaos, aimtell/aramis/pushpros, and crisp acquisitions during the three and six months ended june 30, 2021, and the comparable adjusted ebitda amounts for those same acquisitions during the same three- and six-month periods in 2020. 2this reflects remaining cost synergies expected as a result of full integration of our acquisitions. 3this reflects remaining cost savings expected as a result of a company reorganization initiated in q2 2020. 4other expenses include lease termination costs due to office closures, severance and commission payments due to company reorganization, legal settlements, investor management fees, director fees, professional services associated with the set-up of employee benefits structure for a publicly traded company, and costs related to philanthropic initiatives. 5includes pre-acquisition transactions related to travel, professional and legal fees for recent acquisitions. adjusted net income and adjusted eps we use the non-gaap measures adjusted net income and adjusted eps to assess operating performance. management believes that these measures provide investors with useful information on period-to-period performance as evaluated by management and comparison with our past financial and operating performance. management also believes these non-gaap financial measures are useful in evaluating our operating performance compared to that of other companies in our industry, as this metric generally eliminates the effects of certain items that may vary from company to company for reasons unrelated to overall operating performance. we define adjusted net income (loss) as net income (loss) attributable to digital media solutions, inc. adjusted for (x) costs associated with the business combination, acquisition-related costs, equity based compensation and lease restructuring charges and (y) the reallocation of net income (loss) attributable to non-controlling interests from the assumed acquisition by digital media solutions, inc. of all units of digital media solutions holdings, llc ("dmsh llc") (other than units held by subsidiaries of digital media solutions, inc.) for newly-issued shares of class a common stock of digital media solutions, inc. on a one-to-one basis. we define adjusted pro forma net loss per share as adjusted pro forma net loss divided by the weighted-average shares of class a common stock outstanding, assuming the acquisition by digital media solutions, inc. of all outstanding dmsh llc units (other than units held by subsidiaries of digital media solutions, inc.) for newly-issued shares of class a common stock on a one-to-one-basis. the following table presents a reconciliation between gaap earnings per share and non-gaap adjusted net income and adjusted eps (u.s. dollars, in thousands, except per share data): three months ended june 30, six months ended june 30, 2021 2020 2021 2020 numerator: net income attributable to digital media solutions, inc. - basic $ 2,528 $ 2,134 $ 2,354 $ 2,891 less: dilutive effect of change in fair value warrant liabilities attributable to digital media solutions, inc. — $ — 4,321 $ — net income (loss) attributable to digital media solutions, inc. - diluted $ 2,528 $ 2,134 $ (1,967 ) $ 2,891 denominator: weighted average shares - basic 35,377 n/a 34,315 n/a add: dilutive effects of employee equity awards 628 — — — add: dilutive effects of private placement warrants — — 10 — add: dilutive effects of deferred consideration 517 — — — weighted average shares - diluted 36,522 n/a 34,325 n/a net income per common share: basic $ 0.07 n/a $ 0.07 n/a diluted $ 0.07 n/a $ (0.06 ) n/a three months ended june 30, six months ended june 30, 2021 2020 2021 2020 numerator: net income attributable to digital media solutions, inc.; $ 2,528 $ 2,134 $ 2,354 $ 2,891 add adjustments to net income: change in fair value of warrant liabilities (7,750 ) — (7,435 ) — debt extinguishment 2,108 — 2,108 — acquisition costs 466 47 1,960 74 equity based compensation, legal and severance costs 1,625 495 3,878 628 restructuring, transition and refinance costs 1,943 107 2,497 455 acquisition synergies 31 1,888 831 4,714 acquisition ebitda 999 306 1,421 1,432 $ 1,950 $ 4,977 $ 7,614 $ 10,194 net income tax expense (benefit) based on conversion of units (76 ) 1,244 902 2,039 adjusted net income $ 2,026 $ 3,733 $ 6,712 $ 8,155 denominator: weighted-average shares outstanding - basic and diluted class a common stock 35,377 n/a 34,315 n/a weighted-average llc units of digital media solutions holdings, llc that are convertible into class a common stock 36,522 n/a 34,325 n/a adjusted eps -basic $ 0.06 n/a $ 0.20 n/a adjusted eps -dilutive $ 0.06 n/a $ 0.20 n/a
