Dms announces the acquisition of traverse data, inc. & enhancements to its data program & technology stack

Clearwater, fla.--(business wire)---- $dms #data--digital media solutions, inc. (nyse: dms), a leading provider of data-driven, technology-enabled digital performance advertising solutions connecting consumers and advertisers, announced the acquisition of traverse data, inc. traverse data leverages the power of data and technology to generate new customers for advertisers and incremental revenue for publishers, via a commercialized audience activation, re-engagement and retargeting platform. traverse data hel
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