Disney launches its streaming service disney plus on november 12 in a select few countries

Disney is launching its streaming service disney plus (or as the company brands it, disney+) on november 12 in a select few countries in direct competition to netflix, amazon prime and the more recently launched apple tv plus among others. ahead of launching its streaming service, disney has banned ads from netflix on all of its tv platforms and pulled out its content from the platform. disney is planning to spend millions of dollars in the coming months over advertising for disney plus to attract customers. last year, rival netflix spent $1.8 billion on advertising. disney is planning to have a content bank for all age groups to lure in viewers and is wasting no time in developing new content. disney plus will host a several exclusive movies and tv series which includes new pixar, marvel studios and star wars content. last year, it acquired twenty-first century fox inc.'s film and television assets for $71 billion. the deal gives its upcoming streaming service even a wider range of popular content as it takes on netflix. disney plus will cost $6.99 a month, which is cheaper than netflix which charges $8.99 per month.
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