The walt disney company launches inaugural, company-wide “disney week of wishes” campaign to celebrate world wish day with make-a-wish

Burbank, calif.--(business wire)--today, the walt disney company (nyse: dis) kicks off a weeklong company-wide campaign to celebrate its 45-year relationship with make-a-wish® by launching the first ever “disney week of wishes.” during this unprecedented week, disney is honoring world wish day on april 29 by sharing unique wishes selected by make-a-wish kids that only disney can make come true. this includes a wish-granting moment on american idol, a princess-themed ball for nearly 50 families.
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