Crown royal teams up with nfl legends bo jackson and demarcus ware for a head-to-head bbq cook off in support of the southern smoke foundation

The award-winning whisky celebrated the hospitality industry with a $25,000 donation as part of the crown royal generosity fund's $1 million commitment to serving the most generous among us houston , oct. 24, 2022 /prnewswire/ -- crown royal continued their multi-year nfl partnership, which includes the "kick off with crown royal" campaign by dedicating $25,000 from the crown royal generosity fund to the southern smoke foundation, an organization created to take care of food and beverages workers who need it most. the donation is a part of the award-winning whisky's $1 million commitment to hospitality workers, active duty military members, and veterans throughout the nfl season.
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