Balcones distilling sees "whisky from a new perspective" in latest campaign

In the brand's first major marketing push since joining diageo in 2022, the award-winning texas distillery highlights its unique whisky-making approach in new campaign waco, texas , april 15, 2024 /prnewswire/ -- today balcones distilling unveils its new campaign, titled " whisky from a new perspective ", inspired by the distillery team's artistic and fresh approach to whisky-making. based in waco, texas, the balcones distillery is forged on a fault line where two opposing land masses meet, fueling an energy and creative heat that drives a continuous journey of experimentation and innovation for balcones.
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