Crown royal launches hats off grant program in partnership with the bill pickett invitational rodeo foundation in celebration of black business month

The award-winning whisky brand commits its support to help diversify the rodeo community with $100,000 in 'hats off grants' and a nationwide black rodeo circuit search for the newest crown royal "royal rider" new york , aug. 1, 2023 /prnewswire/ -- rooted in their ethos of generosity, crown royal is celebrating black business month with the announcement of the hats off grant in partnership with the bill pickett invitational rodeo foundation (bpirf), a fund designed to empower the black rodeo community and inspire a new generation of riders to pursue their passion. crown royal is steadfast in their dedication to nurture the black rodeo community.
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