Crown royal returns to rodeohouston® as an official sponsor, celebrating the rich essence of rodeo style

Driven by the spirit of generosity, the award-winning whisky teamed up with houston icons bun b and purple brand co-founder luke cosby to debut a limited-edition collection honoring rodeo style houston , march 11, 2025 /prnewswire/ -- on black heritage day (march 7), crown royal returned to the houston livestock show and rodeo™, transforming the 2025 opening weekend into a defining moment in celebration of houston culture. as an official rodeohouston® sponsor, the award-winning whisky brought the crown royal saloon & showroom back to nrg park.
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