Dbg announces launch of avo, a new direct-to-consumer brand, after successful beta test

Austin, tx, sept. 04, 2024 (globe newswire) -- digital brands group, inc. (“dbg”) (nasdaq: dbgi), a curated collection of luxury lifestyle brands, today announces the launch of avo a new direct-to-consumer (dtc) brand ( https://shopavo.la/ ). as other premium brands have increased retail prices due to inflation, the company believes an opportunity has opened to deliver premium apparel at lower prices by pursuing a dtc model that also provides significant discounts for bundling multiple products. this new model creates a value proposition in the premium segment, similar to how fast fashion created a value proposition in the mass market segment.
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