Delta air lines, inc. extends lakers partnership

Delta air lines and the los angeles lakers have agreed to a long-term partnership extension, solidifying delta's status as the team's official and exclusive airline partner. the new partnership will provide the following core benefits: delta retains its position as the lakers' official airline with category exclusivity; an increased presence on lakers social and digital channels, via unique and innovative programs such as the showtime seat exchange; the customization of courtside seatbacks, to be changed throughout the season, showcasing delta brand initiatives; continuation of monthly salute to troops programming, which honors u.s. military living and stationed in southern california by recognizing them during games and providing honorees tickets to that night's game, a custom lakers jersey, a challenge coin and the opportunity to attend practice to meet lakers players and coaches.
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