Carnival cruise line to launch new loyalty program in 2026 dubbed 'carnival rewards'™

A cruise industry first, the program will introduce a points-based system featuring personalized perks and new ways to earn status, including credit card spend miami , june 18, 2025 /prnewswire/ -- carnival cruise line announced today it will launch its new loyalty program with a cruise industry first, adding new features, new ways to earn status, new reward categories and a new name: carnival rewards™. the new program will take effect in june 2026, providing guests plenty of time to learn about the changes while they continue to earn status in the current very important fun person (vifp)™ program that will be their entry point into the new program.
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