Holland america line sets new black friday records for bookings in the u.s.

Record weekends for two consecutive years show continued strength for cruising seattle , nov. 29, 2023 /prnewswire/ -- for the second year in a row, holland america line's black friday booking volumes broke a record high for the shopping holiday in the united states, with volume for the day more than 20% higher than last year's record high and 23% higher for the period from black friday through cyber monday. the trend was especially noticeable with guests planning summer vacations in 2024, with bookings for alaska , europe and canada/new england all surpassing volumes from last year's black friday sales.
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