New study: global ctv impressions outpace mobile, accounting for nearly half of video impressions

Innovid's global benchmarks report findings further solidifies ctv's dominance in reaching and engaging global audiences  report uncovers ctv's critical role in converged tv landscape and reveals deeper measurement and optimization tactics new york , may 11, 2022 /prnewswire/ -- innovid (nyse: ctv), an independent advertising platform for delivery, personalization and measurement of converged tv, today announced findings from its 10th annual global benchmarks report examining critical trends, advancements, and benchmarks in the video advertising industry. the report revealed that in 2021, ctv surpassed mobile as the channel with the greatest share of global video impressions, with nearly half (46%) of all video impressions, up from 40% in 2020.
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