Innovid launches instant optimization to maximize converged tv campaign performance automatically

As the majority of advertisers plan to increase converged tv spend, innovid closes the gap between tv measurement and campaign optimization using innovidxp measurement, marketers can now instantly optimize ads in real-time new york , oct. 10, 2023 /prnewswire/ --  innovid  (nyse: ctv), an independent advertising platform for the delivery, personalization, and measurement of converged tv across linear, ctv, and digital, today announced the launch of instant optimization, a machine-learning solution that empowers converged tv marketers with the ability to immediately optimize ad performance in flight. instant optimization provides the essential technology to automatically adjust which ad is seen, championing top-converting ads in real-time and improving performance across streaming and digital channels.
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