Majority of advertisers spend more than half of their time optimizing converged tv ad performance & still fall short

New innovid study reveals disconnect between measurement & optimization across converged tv, resulting in business impact new york , sept. 27, 2023 /prnewswire/ -- although the majority of marketers (56%) spend more than half of their time optimizing converged tv ad performance, only 40% believe their ad optimization practices are "very good.
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