Ctv accounts for over half of global video impression share according to new innovid study

Global report showcases growth and sustainability in ctv as advertisers prioritize its role in their media mix new york , may 11, 2023 /prnewswire/ -- connected tv (ctv) now accounts for over half (51%) of global video impression share, an increase of 10.9% compared to 2021 – with mobile and desktop steadily declining yoy. that's according to a new benchmarks report released today by innovid (nyse: ctv), an independent advertising platform for the delivery, personalization and measurement of converged tv across linear, ctv and digital.
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