Innovid and davis elen advertising prove cross-device effectiveness in partnership with samsung and lg

Expanded innovidxp partnership measures reach, frequency, and overlap results in real-time across ctv, linear, desktop, and mobile screens to yield incremental reach and frequency-based cost savings global project management software brand achieves a 20% average decrease in cost per unique reach across devices new york , march 30, 2023 /prnewswire/ -- innovid corp. (nyse:ctv), an independent advertising platform for the delivery, personalization, and measurement of converged tv across linear, connected tv (ctv), and digital, announced today the results of a cross-device campaign in partnership with agency davis elen advertising, which achieved an average 20% decrease in cost per unique reach for a global project management software client. this was done through expanding its use of innovid's ad server and measurement solution, innovidxp.
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