Innovid brings data-driven personalization to walmart's demand-side platform's ctv advertising capabilities

New integration helps walmart connect advertisers deliver more relevant ad creative to connected tv ads new york , march 21, 2023 /prnewswire/ --  innovid  (nyse: ctv), an independent advertising platform for the delivery, personalization and measurement of converged tv, today announced its partnership to power more personalized ad creative for walmart dsp, the demand-side platform for the omnichannel retail media business of america's largest retailer – walmart connect . in addition to creative personalization, optimization and interactive experiences for placements like connected tv (ctv), innovid will also offer ad delivery services to ensure the highest-quality video experience for the end consumer.
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