Innovid & ascendant network research spotlights how advertisers are adapting video mix, media, & creative strategies for converged tv

Study polled senior-level marketers to understand how advertising strategies have changed to reach and engage with audiences across linear, ctv, and digital new york , feb. 8, 2023 /prnewswire/ -- innovid corp. (nyse:ctv), an independent advertising platform for delivery, personalization, and measurement of converged tv, in partnership with ascendant network , an exclusive community of senior-level marketing and retail professionals, today announced the release of " the future of converged tv: how advertisers are adapting the video mix to reach and engage with audiences where they are. " the research report polled vp, svp, and c-level marketers to understand how their video mix, media, and creative strategies have evolved in order to reach and engage with audiences dispersed across linear, ctv, and digital.
CTV Ratings Summary
CTV Quant Ranking