Innovid bolsters cross-platform tv dataset with kinetiq integration

Linear local, national & global ad-occurrence data, combined with second-by-second ctv ad impressions, establishes scalable source of real-time converged tv airings new york , dec. 6, 2022 /prnewswire/ -- innovid (nyse: ctv) today announced a partnership with kinetiq to power second-by-second linear ad-occurrence data directly into innovidxp, the new measurement platform built for converged tv. the addition of kinetiq data, alongside innovid's ctv footprint, establishes a unique and expansive source of automatically detected tv ad airings that cover the converged marketplace.
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