Edo and the trade desk bring new ctv measurement approach to programmatic media buying

New york--(business wire)--edo, the tv outcomes company, today announced the integration of its convergent tv measurement with global advertising technology leader the trade desk (nasdaq: ttd). the partnership marks the first time advertisers on the trade desk platform can access edo's investment-grade data across all brand categories. the new solution empowers advertisers to measure and optimize their convergent tv investments within existing workflows. agency and brand marketers can now seaml.
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