The trade desk expands partnerships with ott platforms to pioneer programmatic advertising on ctv inventory

Hong kong--(business wire)--the trade desk, a leading global advertising technology company, today announced access to premium ctv inventory from industry leaders viu, iqiyi, tcl channel is now available across the region. this collaboration empowers advertisers to reach audiences more effectively by leveraging premium content on the open internet, significantly enhancing advertising performance. the partnerships span key markets across asia-pacific, including hong kong, as well as the middle e.
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