Roku the first publisher to launch innovid harmony reach & frequency, driving optimized reach & campaign performance

New york--(business wire)--innovid (nyse:ctv), an independent software platform for the creation, delivery, measurement, and optimization of advertising across ctv, linear, and digital, today announced the launch of harmony reach & frequency for publishers, in partnership with roku, the #1 tv streaming platform in the u.s*. collaborating with roku to address the challenges of frequency management from the supply side, the partnership will deliver value for advertisers through optimized incr.
CTV Ratings Summary
CTV Quant Ranking