Innovid & iris.tv partner to enable actionable, video-level contextual measurement for ctv

New york--(business wire)--innovid (nyse:ctv), an independent software platform for the creation, delivery, measurement, and optimization of advertising across ctv, linear, and digital today announced a partnership with iris.tv, the leading content data marketplace for streaming media. this integration brings iris.tv's data marketplace and content id, the iris_id, into innovid's measurement platform, empowering advertisers with actionable insights to optimize campaigns through a deeper understa.
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