Nexxen and magna report finds using audience data to inform ctv creative optimization increases lower funnel impact

Beyond targeting, audience data is key to gaining insight that demystifies relevance for individual consumers optimized ads drive 78% lift in search intent and 65% lift in purchase intent new york, dec. 11, 2024 (globe newswire) --  magna, the media intelligence and investment unit within ipg mediabrands, and nexxen, a global, flexible advertising technology platform with deep expertise in data and advanced tv, today announced the release of a proprietary report – the intersection of audience data + creative optimization: how to drive action on streaming tv – that explored how audience data can make ads more relevant and inspire action. the research tested content from brand advertisers across multiple industry verticals including ecommerce, apparel and entertainment.
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