Innovid joins the trade desk's cross-platform tv measurement marketplace in the uk & germany

Partnership enables always-on incremental reach analysis across ctv campaigns on the trade desk platform hamburg, germany and london , nov. 8, 2022 /prnewswire/ --  innovid (nyse: ctv), an independent advertising platform for delivery, personalization and measurement of converged tv, has integrated its capabilities for uk and germany-based clients with global advertising technology leader the trade desk. this agreement provides independent, automated incremental reach analysis through the trade desk platform.
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